Aldi's own-brand makeup is ideally supposed to target consumers who want to paint their faces without the hefty price tag. However, Aldi got into hot water when, according to The National Law Review, they were sued by Charlotte Tilbury for copyright infringement over the blatant similarities between the two companies' stylish packaging. According to Tilbury, Aldi's "Broadway Shape and Glow," which retailed for £6.99, looked just like the iconic "Filmstar Bronze & Glow" product, which retails for a much higher £49.
As per The Mirror, via Hello!, after Aldi's packaging was confirmed to feature the same starburst and diamond shapes as Tilbury's, the German grocery giant lost the case. Aldi allegedly tried to match their products to similar offerings from high-end brands like Chanel and Urban Decay, too. Refinery 29 compared the Aldi knockoffs to their more expensive counterparts and noted how "scarily identical" the packaging is, even if the actual products aren't quite as high quality.
