Why Cream-Based Makeup Is Making A Comeback

Kelly Gooch says a major reason why people may avoid using cream products is they don't know how to work with the product to ensure long-lasting wear-time. Bobbi Brown advised being intentional on where you apply cream foundation for longer wear time, telling Elle Canada, "You have to strategically know where to put the creamy product: on your cheeks, but keep it away from your nose, chin and forehead." Applying light layers and blending them before using additional product can also help the makeup set properly, per Refinery29.

People with oily skin can opt for a lightweight gel/water-based moisturizer or serum under a mattifying primer (via Elle Canada). Using a cream bronzer and blush that set to a powder finish can also go a long way, literally. Town and Country recommends the NARS Bronzing Cream for its long-wearing and skin-firming abilities, while People recommends the Milani Cheek Kiss Cream Blush for its easy application and quick-drying finish.

Per Boundless Bloom Life, those with oily skin would benefit from setting their makeup with a powder, while dry skin could benefit from a setting spray. Refinery29 suggests using a lightweight, translucent setting powder to lock in the cream-based look while retaining the skin-like effect. For a more glamorous look, you can also try setting the cream products with powder bronzer, blush, and highlighter. With a creamy complexion, now you can look like you just finished sunbathing in Cancun — even during these sweater weather months.

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