Not many realize this, but EOS actually stands for "Evolution of Smooth," which is ironic considering the fact that they've been accused of being the polar opposite of that. In January 2016, Rachel Cronin filed a lawsuit against EOS claiming that the lip balms caused her lips to crack and even bleed (via Time). After the lip balm gave her blisters and rashes around her mouth, Cronin realized it was time to take legal action.
On January 28th, 2016 EOS announced that the case had been resolved and a settlement had been reached, according to Today. They explained, "Our products are save — and this settlement confirms that." "We love our customers and their enjoyment of our products is our top priority. We thank them for their continued support."
Later, in November 2016, Buzzfeed News did some digging and realized that there were actually dozens of similar claims filed against the brand. EOS settled the issue by offering the customers, "either $75 for verified medical expenses, a $15 cash award, $20 worth of EOS products, or up to $4,000 depending on their injuries."
Now, EOS is safe to use again and the brand seems to have recovered from the ordeal by continuing to grow. They've even recently launched a seasonal Whipped Pumpkin Latte flavor, which is perfect for anyone who loves a good PSL this time of year.
