While there are some seriously costly collabs available through J.Crew, there are some expensive items that the brand thinks up, creates, and sells all by itself. The silk items from J.Crew are without a doubt the most expensive part of the website to shop. According to Panaprium, silk has a limited availability, and it costs more to make, so it makes sense that this section of the website is higher than, say, the cotton section.
When it comes to silk dresses, the price is right up there with the other expensive items available on the retailer's site. The Ruffle Silk Dress in Freesia Floral normally retails for $398. The gorgeous long-sleeve maxi-dress is absolutely gorgeous, and the sheer amount of silk needed to make the design gives reason to the price. However, this is not your typical pick-up-and-go dress that you need for your next event, it's an investment.
Who knows if this is the best selling strategy for J.Crew, but the collab and specific high-end item strategy seems to be working for its sister brand, Madewell.
