When TikTok took the world by storm during the COVID-19 pandemic, many celebrities were leading the pack — including then 7-year-old North West. Initially, North was only allowed to film and save her videos. "North has a private TikTok account, so we do lots of TikToks together, and she puts them in drafts," Kim Kardashian told Entertainment Tonight back in 2020. "She's not allowed to post them, but we have a lot of TikToks." By 2021, Kardashian and North had made a joint TikTok account, where the mother-daughter-duo posts funny videos, trends, and fashion and makeup tutorials.
Kanye West, however, was not on board with his daughter's social media ventures. The Sun reported that in 2022, the rapper posted an Instagram story that read, "SINCE THIS IS MY FIRST DIVORCE I NEED TO KNOW. WHAT I SHOULD DO ABOUT MY DAUGHTER BEING PUT ON TIK TOK AGAINST MY WILL?" Seemingly, West's online attack against Kardashian didn't phase her, as the joint TikTok account stayed active.
In 2023, Kardashian finally decided to side with West regarding their daughter's use of TikTok. In one video, North dressed up as rapper Ice Spice and could be seen mouthing along to some rather risqué lyrics. "As soon as I saw the words, I was like, "Oh no, we're taking this down,'" Kardashian told Time. "I saw on the internet, [people saying] 'Kanye was right,' and maybe he was in that instance."