Alexis Irene began working in the beauty industry as a model at age 14, and she signed as a makeup artist at 16, according to Forbes. Her strong background in beauty gave her the connections and experience she needed to launch her product. Still, creating the company took a whole lot of research and trial and error to create the types of usable, non-damaging, and non-toxic products that Irene wanted to sell. "A great deal of thought, research, and testing goes into each color and product we make, so our customers truly love and obsess over each of their products from us," she told Makeup.com by Loreal.
Irene gave Loreal a few of her favorite tips for achieving a natural-looking manicure with Static Nails' pop-on sets. "Ensure you use enough glue and pressure when holding the nail to avoid creating air pockets when wearing a sheer set. Push the nails slightly under your cuticle, so they are seamless and extra natural-looking. Apply your thumbnails last, and do your non-dominant hand first," she advised. Following these tips, you can achieve a gorgeous pop-on manicure at home. If pop-ons are not your thing, however, or you want to change the color of a set you own, you can paint your nails with one of the brand's liquid glass lacquers.