Amazon may have a less-than-altruistic reason for changing its box design — let's face it, you don't become a $1 trillion company just by considering your carbon footprint. More and more of us are buying things online (including groceries), which means retailers are having to find new ways to stand out. And they're doing it by getting super-creative with their packaging. Last year, Target upped the ante on its shipping boxes by featuring drawings of its mascot, a miniature bull terrier named Bullseye, doing fun things like driving the Target delivery van. Target's chief creative officer Todd Waterbury told Fast Company: "The inspiration itself really came from our CEO Brian Cornell, it was a question he asked. 'We have these shipping boxes that show up in the homes of millions of our guests–could that be another way we represent our purpose ... in a new way?'"
"We think a lot about the power of design, and this is an example of how we're bringing the power of design into something that is as everyday as a cardboard box," Waterbury says. "But we've elevated it in a way that I think creates a smile and sense of playfulness."
It seems both retailers are upping the cute quotient to give us even more reasons to recycle, and we're all for it.
